Ebay
Descriptive Analysis:
Colour - brand logo colure used limitedly around the site, only to 'highlight'. otherwise grey and white, simple and clean
Type - consistent typeface throughout the site
Layout - clearly structured and boxed off where appropriate. attention placed on important features.
Message - attention to products, principle of sell,sell,sell.
Subjects - products
Logos, icons etc. - limited use of icons, more text based as the service is so complex.
Contextual Analysis:
Time - modern and up to date design
Place/Geography - worlwide audience, neutral interface
Industry - internet, e-commerce, focused on product
Client/Audience - sellers and buyers, giving opportunity to all
Culture - online shopping/e-commerce, convienience
Class/Race/Gender - all
Technology - modern interface design, appeals to all audiences, fast software
Theoretical Analysis:
Consumerism - e-commerce/online shopping, 'Help & Contact' easily found/accessible on homage, good/easy communication between buyers/sellers
New Media Theory - accessible on all appropriate digital devices, users can share reviews and opinions about products/sellers
EE
Descriptive Analysis:
Colour - bright teal and yellow, feels juvenile and overwhelming, intended to be eye-catching
Type - inconsistent and confusing, hierarchy of information is lost
Layout - distorted, no specific grid system, images are different sizes so the audience doesn't know where to look, inconsistency in negative white space as they are attempting to show too much all at once
Message - wants to sell and be attention grabbing/memorable, selling too much all at once, attempting to be youthful and playful but simply looks juvenile and unprofessional
Logos, icons etc. - main logo fairly small and not noticeable, limited and unclear use of icons, "My EE" feature twice on the homepage so it is confusing, some image features could be confused as navigation icons
Contextual Analysis:
