The final outcomes within this campaign include:
- Social Media Gifs
- NUS UK Posters
- NUS USI Posters
- NUS Scotland Posters
- NUS Wales Posters
- NUS Trans Rights Posters
- NUS Disabled Rights Posters
- Website Graphics
- Twitter Header
- Facebook Header
- Tote Bags
- T-Shirts
- Badges
The final outcomes are a massive range of graphics, this is because this is a 'flexible' campaign. All the outcomes follow the same visual story in respect to colours and typography (not including the different colour palettes applied to the different branches of NUS). The final outcomes have bold and confident use of typography, the typeface 'URW DIN Black Italic' is used for its clarity, legibility and resemblance to the NUS logo. The primary colours blue and pink are derived from the current NUS branding (blue from the logo, and pink from the 'Totum' card). The colours used within the design of the posters for the different branches of NUS are also derived from their respective logos. The backgrounds contain a slight gradient, this was done not only because I had found that it is one of the current design trends, but also because it gives a subtle but intriguing visual.The composition of the posters and graphics is focused around the typography and language, to draw focus towards the message of the campaign. The language used within the campaign is emotive as it speaks directly to the audience, which makes the campaign more approachable and personal to the audience (students). The use of bold typography and bright colours, as well as the application of a flexible brand system, derives from research into current design trends. This makes it more certain that the campaign will appeal to the younger student audience. The heavy focus on social media within the campaign also acts towards this goal, as the young/student audience are more active online and on social media than other audiences. the medium or merchandise is utilised so that the campaign message could be promoted to a wider audience. It gives the audience members the opportunity to interact and show their support, as well as spread the positive message of the campaign to those around them.
The final outcomes of this project, I believe to be quite successful. This is because the outcomes cover a wide range of graphics and therefore have more potential to connect with the target audience. By making the campaign a 'flexible' one, I was able to direct and target specific groups within the target audience, and make the campaign more inclusive and personal to them. This also allowed me to create a small variety of different outcomes, which makes the probability that the campaign will appeal and connect to different subjective views more likely. The use of typography and colour I am really satisfied with, because I believe it makes the campaign feel very confident and exciting. The gifs I created also give the campaign a more active and energetic feel, which reflects the NUS brand and changes they are fighting for very well. The adaptation of the campaign through colour for the different branches of NUS I believe to have also been successful, because it acknowledges the different audiences and strives to present to them something they are already familiar with. The merchandise within this campaign I think has not been as successful. This is because although the use of typography and colour worked for the posters and social media, they did not seem to have the same impact when applied to the real-world medium. The t-shirt, tote bag and badge designs I believe could have been more developed and reflected more what the target audience would want to wear, rather than simply following the campaign branding. Overall, I believe the campaign has been a success, not only because it is appropriate for the audience, but also because it sends a positive and powerful message, as well as being visually bold, fun and exciting.
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