Graphic Design is a "hard-working service field, a field that sees itself more occupied with translating speech into visual language than speaking" P2.
"Here was someone who had tremendous power to communicate visually and no power whatsoever to influence the content." P3
"Our culture is dominated by the visual, so mass-distribution image makers influence what political issues we as a society discuss - why we talk about crime, for instance, and not over-population" P5.
"...separate the intention of the designers from the reception of the audience and grant that advertising is not necessarily received in the spirit it is pitched" P73.
Michael Schudson - "advertising fails to persuade the American public. Instead, he claims, advertisers merely follow and encourage existing buying trends." P73.
About the Internet
'"Persona," in a Jungian sense, is the personality an individual presents to the world, a set of attitudes adopted by an individual to fit himself or herself for a social role or roles." P170.
"every social person is a collection of roles" P170.
"Even in Jung's schematic thinking, the persona is described as a kind of "compromise between an individual and society as to what a man should appear to be."" P170.
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